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Our Mission
We’re not here to sell life insurance. We’re here to simplify and explain it, because as the ultimate gesture of love, life insurance is essential to every family’s legacy, including yours.
Love is universal, regardless of where you are in life. Despite this fact, nearly a third of Americans have no life insurance. This is tragic, because in truth, financial security and the path to generational wealth is accessible to every family. This is why we simplify, educate, explain, and help everyone understand how important it is for you to get your own policy.
Lori Friedman
Founder
Daughter to Sid and Sue Friedman, Lori was predestined into the insurance biz, whether she wanted it or not. Before she tried it though, her father told her, “If you want to work here, you need to go and get your ass kicked somewhere else first.” To which she replied, “Don’t worry Dad, I don’t want to sell insurance.” Soon, however, Lori’s dalliance with selling fax machines ran out of paper, she embraced her calling, and joined her father’s agency.
Learn MoreSid Friedman
Inspiration
Born in Brooklyn during the Great Depression, Sid was the only son to Ben and Celi Friedman. Witnessing how hard his parents had to work, he vowed early on to somehow achieve the American Dream.
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